Things parents need (or don't need) to buy when they are expecting or have a baby. Dr Pamela Douglas May 2022
About the things everyone wants to sell you once you're expecting or have a baby
You can listen to the ABC Radio National podcast, on which this article is based, here.
Expecting and new parents are heavily targeted by people or ads wanting to sell them something. Our 21st century world is dominated by extremely powerful and often quite insidious or difficult-to-identify market forces. Marketing pressures on parents have seriously ramped up in my lifetime.
New parents are a lucrative market because parents are naturally and passionately committed to protecting their babies. We want the best possible developmental trajectories for our little one – cognitively, emotionally, physically, and sleep-related. We want to be the very best parents that we can be. We want to breastfeed. We want to help their baby sleep well and be as settled as possible. Unfortunately, you’ll receive enormous amounts of conflicting advice about...